An amateur of mountain biking and hiking, Marcel Poiré was constantly confronted in the past with scenes of neglect and disrespect for the environment.

Each time he went out into the forest, he picked up the bottles and cans littering his way.

Despite his efforts, he quickly realized that illegal dumpsites were present and that he would not be able to pick up all of this trash

He found automobile tires, oil containers, all kinds of scrap metal, household garbage and large items such as cars. He therefore began a search to identify organizations that could come and clean up these polluted sites.

In the absence of resources, he decided to work with his son Jean-Raphaël Poiré. They then decided to create a non-profit organization. After several months of research and consultation, PurNat Canada was created in July 2013.

To date, Marcel and Jean-Raphaël are working with partners, volunteers and government officials to create a healthy environment for future generations. They truly believe that working together can solve this outrageous problem worldwide.