



Want to make a difference? Contribute to PurNat through 1% For the Planet
1% for the Planet is a non-profit organization that was founded in 2002 by Yvon Chouinard, founder of the clothing brand Patagonia, and Craig Mathews, founder of the fishing equipment brand Blue Ribbon Flies. The organization aims to encourage companies and individuals to support environmental projects by donating at least 1% of their annual turnover to environmental associations.
The concept behind 1% for the Planet is simple:
Member companies commit to donating 1% of their annual sales to 1% for the Planet-approved nonprofit organizations. These organizations are selected based on their positive environmental impact and commitment to addressing issues related to climate change, preserving natural areas, protecting wildlife, managing natural resources, and more.





Since its inception, 1% for the Planet has experienced significant growth.
Since its inception, 1% for the Planet has experienced significant growth.
Many companies across a variety of industries have committed to donating 1% of their annual revenue to environmental projects. 1% for the Planet members are recognized for their commitment by using the organization’s logo on their products and communications, allowing them to communicate their support for environmental causes.
By financially supporting environmental projects, 1% for the Planet plays an important role in protecting the planet. Through this funding model, the organization has raised millions of dollars to support conservation, environmental restoration, and environmental education initiatives around the world.
In summary
1% for the Planet is an organization that encourages companies and individuals to donate at least 1% of their annual turnover to environmental associations. Thanks to this model, it has raised significant funds to support environmental projects and play an active role in preserving the planet.





PurNat is an environmental partner.
The environment is important to you, we need your support and your contribution to continue our mission and achieve our goal together which is Zero waste in nature.